Available as a free app to iPhone and Android smartphone owners, Scvngr is similar to other location-based titles that with game elements, such as Foursquare, Gowalla, and Booyah. Players can earn points, unlock real-world rewards, and share their activities with friends by visiting different places and completing challenges.
With this new promotion, Scvngr players can check-in at participating AT&T stores, complete a virtua "Bizz Bizz Buzz Challenge" on the app, and win points that they can exchange for ringtone gift cards, a 20 percent discount on accessories, and a $50 coupon off AT&T's new smartphone, the Samsung Captivate.
AT&T says this campaign is part of its continued effort to "invest heavily in mobile network upgrades and roll out industry-leading mobile capabilities" to its customers. The company adds that allowing consumers to interact with products through Scvngr enables AT&T to engage and reward those customers in new ways.
"It's awesome to have AT&T join in on the fun by building challenges and rewards on Scvngr," said Scvngr head Seth Priebatsch. "We want everyone to build a game layer on top of the world with us -- at every place with fun things to do at those places. Check-in, do challenges, earn points and unlock awesome rewards -- it's social, easy, fun and, especially at AT&T stores, rewarding!"
VOLT INFORMATION SCIENCES VISHAY INTERTECHNOLOGY VIRGIN MEDIA VIEWSONIC
