Ludia and GSN, the developers behind Facebook adaptations for TV game shows like The Price Is Right and Wheel Of Fortune, respectively, have selected Adknowledge's Super Rewards for their monetization platform.
With this arrangement, those social games can allow players to earn free in-game currency and points in exchange for completing advertising offers on the Adknowledge network. Users can then spend that virtual cash to purchase extra rounds or minigames to play, as well as contest entries.
Launched on Facebook in September 2010, The Price Is Right currently has 1.8 million monthly active users. GSN's interactive division debuted Wheel Of Fortune in September and has picked up 1.4 monthly users -- it also plans to release a Jeopardy game on the social network early next year.
Adknowledge claims that "the efficiency and power" of its Super Rewards platform combined with the brand recognition of the TV game shows have boosted the Facebook titles' monetization rates 15 to 20 percent higher than non-TV-branded Facebook games.
"Our news today validates the expansion of virtual currency ad offers, from pure-play game publishers to popular TV entertainment brands," says Adknowledge CEO Scott Lynn. "Our games monetization platform delivers an extremely reliable way for new social game publishers to earn consistent revenue and to build a larger user base."
Lynn adds, "As big media companies continue to acquire top game publishers, we expect continued interest from major Hollywood studios and entertainment brands who are seeking new revenue sources and more compelling ways to connect with consumers where they spend time online."
Source: http://feedproxy.google.com/~r/WorldsInMotion/~3/OXmirNo0Cxo/ludia_gsn_choose_super_rewards.php
COMCAST COMMSCOPE COMMUNICATIONS HOLDINGS COMPAL ELECTRONICS
